James Shaw

James Shaw is a seasoned professional with extensive experience in leadership and marketing within the holiday and gaming sectors. Currently serving as Managing Director of Sykes Holiday Cottages and Group CMO of Forge Holiday Group since February 2016, James has contributed to significant growth for one of the largest holiday letting agencies globally. Previous roles include Head of Digital Marketing and Head of Retention at Betfred, where initiatives led to substantial player growth, and Head of CRM at Sportech PLC, focusing on global eGaming strategies. James holds a Cranfield Advanced Development Programme in Business Management and Leadership and a BSc (Hons) in Business Information Systems from Liverpool John Moores University.