Paula Okada

Paula Okada is a seasoned professional with extensive experience in category management, consumer insights, and client engagement across various industries, including CPG, consumer goods, and pharmaceuticals. Currently serving as CPG Engagement Sr Manager at SymphonyAI since October 2021, Paula supports clients in utilizing analytical tools, enhancing customer behavior understanding, and leading contract renewals. Previous roles include Marketing Specialist at BRF, Category Management Analyst at Kimberly-Clark, and Consumer Insights Analyst at Pfizer, where Paula demonstrated a strong track record in driving sales growth and developing strategic initiatives. Paula holds a Bachelor's degree in Civil Engineering from Universidade de São Paulo and has completed additional business training focused on management and marketing.