Thananya Siriwatvanich

Thananya Siriwatvanich is a Senior Analyst at Symphony RetailAI, with experience dating back to January 2016, where responsibilities have included improving pricing and promotion strategies, enhancing loyalty programs, conducting customer diagnostics during the COVID-19 pandemic, and reviewing store and category assortments. Thananya has developed innovative customer segmentation, promotional models, and acquisition models to support business expansion. Recognition includes multiple Contribution Awards for work on segmentation, promotion strategies, and modeling. Previous experience includes serving as an Email Data Analyst at Agoda, focusing on key product metrics and A/B testing. Thananya holds a Bachelor's Degree in Statistics from Chulalongkorn University and a high school diploma in Science Mathematics from Assumption Convent School.