Jorge Pantin Casanova

Jorge Pantin Casanova has a diverse work experience spanning over several companies and industries. Jorge currently holds the position of VP Business Development & Sales Fine Fragrance North Latam at Symrise AG, where they are responsible for driving business growth in the fragrance sector. Prior to this, they served as the VP Sales Fine Fragrance Mexico, Central America & The Caribbean.

In addition to their corporate roles, Jorge Pantin Casanova has also been actively involved in various nonprofit organizations. Jorge served as a Board Member at Asodeco, an NGO dedicated to promoting inclusive work and education for people with disabilities. Jorge was responsible for expanding the organization's networking and influence in Latin America.

Furthermore, Jorge Pantin Casanova has ventured into entrepreneurship as a Co-Founder of Entrale Plus, a start-up focused on providing e-commerce solutions for low-income consumers without access to formal banking systems in Mexico. In this role, they oversaw various aspects of the business, including brand strategy, customer communication, and key partner collaborations.

Before their current positions, Jorge Pantin Casanova held leadership roles at International Flavors & Fragrances (IFF) and Firmenich, where they played instrumental roles in developing and executing commercial strategies in the fragrance industry. At Firmenich, they also led the Perfumery Team in Mexico and served as the Latam Marketing & Consumer Research Director, contributing to the company's growth and success in the region.

Earlier in their career, Jorge Pantin Casanova worked at Colgate Palmolive, where they managed category/brand management and go-to-market strategies for personal care products in Venezuela. Jorge successfully led marketing campaigns and promotions, contributing to the company's market leadership in the toilet soap market.

Prior to that, they gained experience in the direct sales industry as the National Sales Director (in training) at Belcorp. Additionally, they worked as a Senior Product Manager at Procter & Gamble, where they held regional marketing management roles for home care and baby care products in various Latin American countries.

Jorge Pantin Casanova began their career as an Investment Assistant at CONAPRI, the Venezuelan Foreign Investment Promotion Agency, where they provided economic advice and analysis to financial institutions and publications.

Overall, Jorge Pantin Casanova's work experience showcases their expertise in commercial strategy, brand management, marketing, and sales, particularly in the fragrance, personal care, and consumer goods industries.

Jorge Pantin Casanova obtained their Bachelor's degree in Communication from UCAB - Universidad Católica Andrés Bello, where they studied from 1994 to 1999.