Biswajeet Mahapatra

Biswajeet Mahapatra has a diverse range of work experience in the marketing field. Biswajeet is currently working as a Growth Marketing Manager at Synaptic since 2023. Prior to that, they worked at Freshworks as an Integrated Marketing Specialist focusing on Freemium Monetization from 2021 to 2023. In this role, they implemented various campaigns and strategies to convert free users to paid users. Biswajeet also worked as a Segment Marketing Specialist for Freshworks CRM, where they worked on demand generation and implemented successful nurture programs and content repurposing projects for the North American market from 2021 to 2021. Before joining Freshworks, Biswajeet worked as a Senior Marketing Executive at Zycus from 2019 to 2021. Their earliest work experience was as a Digital Marketing Intern at Freshworks Inc. (formerly Freshdesk) in 2018, where they contributed to the creation of buyer personas for Freshchat and improved email targeting for the sales team. Overall, Biswajeet has demonstrated expertise in growth marketing, integrated marketing, and demand generation throughout their career.

Biswajeet Mahapatra has a strong educational background with a focus on business and engineering. Biswajeet obtained a Master of Business Administration (MBA) from Indian Institute of Technology, Madras from 2017 to 2019. Biswajeet later pursued an additional MBA program in Strategic Management at Universität Passau in 2019. Prior to their MBA, Biswajeet completed their bachelor's degree in Electrical, Electronics and Communications Engineering from Siksha 'O'\u200b Anusandhan University between 2013 and 2017.

In addition to their formal education, Biswajeet has obtained several certifications. In 2016, they acquired certifications from Aspiring Minds in various areas such as Business Analysis, Business Consulting, Corporate Communications, Data Processing, and Proficiency in English. Biswajeet also completed a certification in Inbound Marketing from HubSpot Academy in November 2018.