Justin Crandall

Justin Crandall is an experienced professional in analytics and marketing effectiveness, currently serving as VP of Lifestyle Analytics at Synchrony since March 2017, where responsibilities include driving insights through advanced visualization and reporting. Previously, Crandall held the position of Sr. Analyst for Marketing Effectiveness at Banana Republic, influencing strategic investments through financial analysis. Other roles include MMBP Server Market Analyst at Intel Corporation, where Crandall published demand forecasts and interfaced with multiple teams, and Marketing Analyst at RadioShack, focusing on project support and marketing program evaluation. Crandall holds an MBA in Marketing and a BA in Communications from Brigham Young University.