Shoba Srinivasan

Shoba Srinivasan is an accomplished analytics professional with extensive experience in digital measurement and data-driven marketing strategies. Currently serving as AVP of Digital Measurement Analytics at Synchrony since August 2025, Shoba previously led a team at Tripadvisor as Associate Director of Analytics, where major contributions included developing a lifetime value model that enhanced user engagement and optimizing marketing strategies to generate significant incremental revenue. Shoba's career spans various leadership roles in prominent companies, including Chewy and CVS Health, where expertise in ecommerce analytics and digital strategies has consistently driven results and revenue growth. Shoba holds a PG Advanced degree in Systems Management from the National Institute of Information Technology and a Bachelor of Arts in English from Justise Basheer Ahmed Sayeed College for Women.