Whit Goodrich

Whit Goodrich is an accomplished executive with extensive experience in marketing and management within the financial services sector. Currently serving as SVP & General Manager for PayPal, Venmo, and eBay at Synchrony since February 2015, Goodrich leads a significant cross-functional team and oversees a $17 billion P&L. Previously, as SVP & Chief Marketing Officer for Retail Cards, Goodrich managed a $300 million marketing budget and a team of 120 employees, driving $115 billion in credit sales. Additional leadership roles include positions at GE Capital, where marketing and analytics strategies were developed for various retail partners, and contributions to the QC FinTech Steering Committee at Packard Place, supporting innovation in fintech. Goodrich holds an MBA in Marketing from Wake Forest University School of Business and has a bachelor's degree from the University of North Carolina at Chapel Hill.