Elizabeth Merrill

Elizabeth Merrill is a seasoned marketing and customer engagement professional with extensive experience in the healthcare and pharmaceutical sectors. Currently serving as Vice President of Customer Engagement at Syneos Health since April 2020, Elizabeth previously held senior leadership roles at IQVIA, including Senior Director and Director of Customer Insights, where notable achievements included leading a cross-functional team for integrated offering development and conducting primary market research for Central Lab services. Elizabeth's prior experience at GlaxoSmithKline included serving as Senior Brand Manager for Benlysta Patient Marketing, where innovative patient segmentation research and launch strategies were developed. Additionally, Elizabeth's foundation in market research was built at Pergo, where significant brand equity strategies were established. Elizabeth earned a Bachelor of Science in Marketing from Meredith College.