Reff Cheng is a strategy and operations leader with over 20 years of experience in various sectors, including automotive technology, IoT, and digital mapping. They earned a Kellogg MBA from Northwestern University and have held significant roles at companies such as HERE Technologies, LG NOVA, and Amazon, focusing on strategy, partnerships, and innovation. Reff currently serves as the Director of Strategic Ventures at Synopsys Inc., where they apply their extensive expertise in analytics and product strategy. Their background also includes founding Cybitz.com and consulting at The Boston Consulting Group.
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