Pontus Rosén

Pontus Rosén currently serves as Chief Category and Assortment Officer at Synsam Group since October 2023, overseeing the full assortment of products including frames, private label, lenses, and contact lenses. Prior experience includes a partnership at Folket Sthlm, an advertising agency, and managerial roles at Apoteket, where responsibilities included category management, supplier strategies, and private label development. Previously, Pontus held positions at Apoteket AB focused on assortment and marketing, and at Johnson & Johnson as Nordic Group Marketing Manager. Early career experience includes a senior global brand manager role at V&S Absolut Spirits and consulting at Differ, alongside a foundational position at Procter & Gamble. Pontus holds a Master's degree in International Business from the University of Gothenburg.