Michelle Cassidy

Michelle Cassidy is an experienced sales professional with a strong background in managing and developing national accounts within the grocery and food sectors. As the Sales Director- East at SYSTM Foods since September 2025, Michelle has previously held roles including US Sales Director- East and Regional Sales Manager at Endangered Species Chocolate, and Sales Manager at Harry's, Inc. and Johanna Foods, Inc. Notable achievements include consistently exceeding sales growth targets and effectively managing extensive account portfolios across multiple categories. Michelle started a career in sales with Altria as a Territory Sales Manager, following an early role as a receptionist at Animerge. Michelle holds a Bachelor of Arts in Economics from Rutgers University.