Sam Baek

Sam Baek is a seasoned professional with extensive experience in business analysis and marketing analytics within the telecommunications and media sectors. Currently serving as a Senior Manager of Business Analysis at T-Mobile since January 2019, Sam previously held positions at AT&T from July 2015 to January 2019, where responsibilities included advanced marketing analytics and revenue enhancement opportunities. Prior to that, Sam was a Senior Manager at DIRECTV from July 2011 to July 2015, focusing on marketing analytics for sports and PPV/VOD businesses. Early career experience includes roles at Iron Horse Interactive as a Marketing Analytics Intern and PricewaterhouseCoopers as a Manager Consultant, contributing to profitability frameworks and customer segmentation projects. Sam holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor of Science in Statistics from Seoul National University.