Samuel Back

Samuel Back is a design leader with over a decade of experience in crafting immersive retail experiences through innovative visual merchandising strategies. They have held key positions at prominent companies, including T-Mobile and Starbucks, where they drove customer engagement and sales growth using data-driven insights and collaborative project management. Currently serving as a Sr. Visual Merchandising Manager at T-Mobile, Samuel integrates emerging technologies like AR/VR and IoT to enhance the customer journey. They are also the Managing Partner for Gustavo Apiti Couture, emphasizing brand and marketing in the Greater Seattle Area. Samuel holds a Bachelor of Arts in Fashion Merchandising from Seattle Pacific University.