Ferran Serrano Miserachs serves as the Marketing, Communication and Sustainability Director at T-Systems Iberia since May 2008, focusing on driving client digitization and implementing growth-oriented sales and marketing programs. Previously, Ferran held the position of Head of Communication at T-Systems Iberia from January 2005 to May 2008, where the implementation of global campaigns and brand communication plans was pivotal. Ferran also served as Communication Director at Porter Novelli from February 2001 to September 2003, overseeing internal and external communication strategies and social media plans. Early career experience includes working as an Editor at ABC Newspaper from September 1999 to January 2001, engaging in research and report preparation. Ferran's educational background includes a Higher Program in Business Management and Communication Management from IE Business School and a degree from Universitat Ramon Llull.