TABACALERA USA Inc.
Brad Winstead has extensive work experience in the tobacco industry. Brad is currently serving as the Chief Executive Officer of Casa de Montecristo Inc., a chain of premier modern lounge and cigar stores under Tabacalera USA Inc. Brad joined the company in 2019 and is responsible for the overall vision and expansion of the business. Prior to their current role, Brad held various executive positions at Imperial Brands PLC, including CEO of Casa de Montecristo Inc. and Head of Consumer Marketing for the Premium Cigar Division. Brad has also served as the Vice President of Sales and Vice President of Field Sales for Altadis U.S.A. In their earlier career, Brad worked as a Division Manager and Premium Territory Manager at Altadis U.S.A., and as an Outside Sales and Market Development representative at Tinder Box of the Carolinas.
Brad Winstead obtained a Bachelor of Science degree in Marketing and Finance from Elon University, where they studied from 1999 to 2003. In addition to their degree, they have obtained several certifications. These include a Certificate in Marketing from the FAU Executive Education, which they obtained in March 2019. Brad also completed a Situational Leadership II Workshop and received a Certificate of Completion from the American Management Association in December 2013. Furthermore, Brad Winstead obtained a Certificate of Completion in Improving Your Managerial Effectiveness from the American Management Association in May 2013.
TABACALERA USA Inc.
Deep Roots: In 1636, the company that would become Tabacalera Company, and from which today’s Tabacalera USA gets its name, was launched in Spain. From these almost 400 year old roots, Tabacalera USA unites the essence of history, farming, manufacturing and marketing excellence -- reflecting the very best of tradition and expertise as the oldest tobacco company in the world. Manufacturing Milestone: 1758 - A major milestone for the Tabacalera Company. During this year, the company opened doors to its first factory: The Royal Factory of Sevilla. At the time, the factory was the second largest building in Spain, only surpassed in size by a royal residence. Tobacco Monopolies 1887- Before Tabacalera S.A. was formed, the company was crowned Compañía Arrendataria de Tabacos, a publicly traded Spanish tobacco monopoly. The Future : 1945 - Compañía Arrendataria de Tabacos controlled the tobacco monopoly in Spain for years, through the Spanish Civil War, and through to the early 1940s. In 1945, in response to new laws, the limited company, Tabacalera Sociedad Anonima, was formed. Tabacalera S.A. paved the way for the future structure and success of the company. Altadis Is Born: 2000 - Tabacalera S.A. and French tobacco company, Seita, merged to form a new company: Altadis. Altadis was set to be the biggest tobacco company in Europe. The merger created a new tobacco firm, big enough to compete with the industry's toughest rivals of the day. Premium Cigar Market 2013: Imperial Tobacco Group, after acquiring Altadis in 2008, restored the name Tabacalera to its Premium Cigar Division, maintaining Tabacalera a top leader in the premium cigar market and staying true to its roots. Tabacalera Today : In 2015, Tabacalera USA was formed. The company oversees the premium cigar businesses in the United States, which is the world's largest premium cigar market. Tabacalera USA’s business units include Altadis U.S.A., JR Cigar, and Casa de Montecristo.