Edna Avila Montoya

Edna Avila Montoya currently serves as the Area Director of Sales for Business Travel at TAJ Hospitality Management, LLC since May 2025 and has maintained a parallel career as a voice talent for Digital Base Productions since 2004, providing Spanish voice services, including IVR work for Assurant Insurance. Previous roles in the hospitality sector include Director of Sales at National Hospitality Services and Aimbridge Hospitality, as well as Director of Sales and General Manager positions at MCM Elegante Hotel and Suites and Pearl Hospitality. Edna has a substantial background in sales strategy development, team training, and maximizing hotel revenues across various market segments. Additionally, experience in admissions representation was gained at Vista College and Kaplan College. Edna holds a Bachelor of Arts degree in Spanish and Sociology from Texas Tech University.