Kristina Kurs

Kristina Kurs currently serves as the Head of Data, Digital and Technology for Europe and Canada at Takeda Oncology, having transitioned to this role in August 2022 after previously holding associate director positions in omnichannel go-to-market strategies. Kristina's extensive experience in digital marketing and communications includes a noteworthy tenure at Abbott as a Multichannel Marketing Communication Manager, where effective disease awareness campaigns were developed. Earlier roles at TWIGA Communication Group and Unilever showcased a strong ability to enhance agency profitability and manage successful digital initiatives within the Tea category. Kristina's educational background includes an Executive MBA from IEDC - Bled School of Management, participation in the Takeda Leadership Development Program, and degrees in management, innovation management, and international economics from reputable institutions.