Nikita Upadhyaya

Nikita Upadhyaya is a seasoned marketing professional with extensive experience in the pharmaceutical industry, currently serving as the National Field Marketing Lead for the CRC franchise at Takeda Oncology since August 2019. Notable achievements include the launch of FRUZAQLA, the first novel targeted therapy for mCRC in over a decade, and leadership roles in KOL strategies and marketing collaborations. Prior roles at Takeda include Associate Director of Lung Field Marketing, where responsibilities encompassed executing brand strategies for ALUNBRIG and EXKIVITY, managing speaker bureaus, and developing multichannel campaigns. Nikita's career began at organizations such as Abbott and Alkem Laboratories, and educational qualifications include a Master's in Marketing Analytics from Bentley University and an MBA from NMIMS.