TakeUp
Chris McPherson is a seasoned data science and business intelligence professional with extensive experience in leadership, technical architecture, and data product implementation. As Co-Founder of TakeUp and Loidsig LLC, and currently serving as Data Science Leader at 1848 Ventures, Chris has a proven track record of developing advanced data solutions and predictive modeling pipelines that significantly enhance marketing effectiveness and organizational data maturity. Previous roles include Manager and Senior Data Scientist at Dealer Tire, where Chris architected enterprise data lakes and automated ETL processes, as well as positions at IgnitionOne, Progressive Insurance, and The Timken Company. Chris holds a Master’s Degree in Information and Data Science from the University of California, Berkeley, and a Bachelor's Degree in Information Systems Management from The University of Akron.
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TakeUp
TakeUp is a dynamic pricing platform that helps independent properties maximize revenue by utilizing the power of AI and machine learning. TakeUp leverages enterprise-scale technology to understand a property’s unique demand – automatically adapting the rates for every bookable day as that demand invariably changes over time. We combine technology with human revenue managers to make sure your revenue strategy is being executed and watched over. We provide operators a new alternative to the solution set that currently is either too simplistic and rigid to adjust to real-time demand, or too expensive and complex to operate without a dedicated team. In a world full of uncertainty, TakeUp gives properties the confidence to price courageously!