Bethy Hardeman

Bethy Hardeman is a seasoned marketing professional with extensive experience in product marketing and communications. Currently serving as the Global Director of Product Marketing at Tala since March 2022, Hardeman previously held the position of Product Marketing Lead at Facebook, where significant achievements included developing customer commitment messaging and leading go-to-market strategies for Novi. With a background that includes leadership roles at Tally Inc. and Credit Karma, Hardeman has a strong track record in driving branding efforts, conducting customer research, and launching new products. Additionally, Hardeman has contributed as a personal finance expert, authoring numerous articles and gaining recognition in major publications. Hardeman holds a Master's Degree in Spanish Language, Literature, and Culture from Syracuse University and a Bachelor's Degree from Erskine College.