Zaid Bitar

Zaid Bitar is a seasoned professional in digital strategy and marketing, currently serving as the Director of Digital Strategy at Salam since March 2023, focusing on consumer P&L and product strategy. Prior experience includes roles as Marketing Director at OpenSooq.com in 2022, where Zaid managed P&L and advised the CEO on business performance improvements, and as Senior Manager of Strategic Projects and Marketing at Careem from 2020 to 2022, where responsibilities included developing ride-hailing strategies and leading marketing efforts across various verticals. Zaid has also held strategic marketing roles at Delta Electronics EMEA, Orange, Zain, and Teeba, demonstrating expertise in managing channel performance, product strategy, and commercial launches. Zaid holds a Bachelor of Science in Marketing from the Lebanese American University.