Marcel Willems is a Founding Partner and Employment Creator with over five years of board-level experience in the FMCG and Consulting sectors. Currently serving as a Non-Executive Director at Mài Bǎo and Founder & CEO of Marrostera Ltd, Marcel advises clients on market entry and growth strategies. With a strong background in executive roles at United Biscuits, Nestlé, Coca-Cola, and PepsiCo, Marcel has driven significant business transformations and growth, reversing declines and establishing profitable strategies. Marcel holds an MBA from Thunderbirds School of Global Management and has contributed to multiple advisory boards, currently including Be the Business.
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