Jeff Clayton

Jeff Clayton is an experienced professional with a strong background in category insights and corporate strategy within the beverage and wine industries. Currently serving as Lead - Category Insights Manager at Talking Rain Beverage Co® since April 2024, Jeff previously held the position of Pricing Manager at Southern Glazer's Wine & Spirits from April 2023 to April 2024. Between 2004 and February 2023, Jeff worked at Ste. Michelle Wine Estates, advancing through several roles including Sr. Manager Corporate Strategy, where responsibilities included managing corporate analytics and supporting the Senior Leadership Team, as well as utilizing data analytics to inform business decisions. Jeff's previous experience also includes key positions in business intelligence, category development, and brand research. Before transitioning to the beverage sector, Jeff served as Category Manager at Advantage Sales And Marketing and gained early experience at Albertsons. Jeff holds an Associate's degree in Business Administration from Highline College and has received training from the Wine & Spirit Education Trust.