Farid Riad is a seasoned sales professional with extensive experience in the real estate sector. Currently serving as Senior Sales Manager at TAMEER since September 2021, Farid has previously held leadership roles such as Sales Manager at City Edge Developments and Emaar Misr, where responsibilities included managing sales teams and developing strategic sales plans. Earlier in the career, Farid excelled as Sales Team Leader and Senior Property Consultant at Misr Italia Properties and achieved significant sales milestones at Madaar Development. With a strong foundation in client relationship management and market analysis, Farid also co-founded Sapphire-Co., contributing to the food and beverage industry, and completed an internship at McKinsey & Company, honing analytical and communication skills. Farid holds a Bachelor's Degree in Business Administration from The British University in Egypt and additional qualifications from The German University in Cairo.