TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand.  
Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence. 
Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity.
Our expansion of TANACHIRA Group for international business, we are also in Japan for HARNN Japan
 Company limited and TANACHIRA Vietnam Company limited.
TANACHIRA GROUP is going to become the 
“LEADING AND DYNAMIC REGIONAL FASHION LIFESTYLE RETAILER 
THAT DELIVER EXCEPTIONAL CUSTOMERS’ EXPERIENCE 
AND CREATE LONG TERM SUSTAINABLE VALUE TO ALL”.

Together, the group directly operates and manages more than 100 stores and shop-in-shops in Thailand and employs more than 600 people. With the TANACHIRA Support Center where the integration of high people capability who good at building brand and bringing high operational standard.
Join us and become a part of TANACHIRA family! 


Apparel & Fashion

Retail

TANACHIRA Group

TANACHIRA Group's headquarters in Patumwan, Thailand

Tanapong Chirapanidchakul

TANACHIRA Group

Org chart

Teams

Marketing and Business Development

Offices

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