TANACHIRA Group
Wutt Srikham serves as the Assistant Managing Director at National ITMX Co., Ltd. since September 2024, where responsibilities include leading corporate functions such as Strategy, HR, FA, Marketing & Branding, and Legal to enhance business growth and support national digital payment infrastructure development. Wutt has also been a member of the Board of Directors and the Executive and Risk Management Committees at TANACHIRA Group since September 2019, while previously holding the position of Principal at Mercer until August 2024. With extensive experience in advisory roles at prominent companies including Somboon Advance Technology PCL., Siam Piwat, and Krungsri, Wutt has driven various transformative initiatives, enhancing human resources, corporate strategy, and organizational development. Wutt holds a Master of Arts in Economics from San Francisco State University and a Bachelor of Engineering in Civil Engineering from Thammasat University, complemented by a Directorship Certificate from the Institute of Directors.
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TANACHIRA Group
TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand. Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence. Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity. Our expansion of TANACHIRA Group for international business, we are also in Japan for HARNN Japan Company limited and TANACHIRA Vietnam Company limited. TANACHIRA GROUP is going to become the “LEADING AND DYNAMIC REGIONAL FASHION LIFESTYLE RETAILER THAT DELIVER EXCEPTIONAL CUSTOMERS’ EXPERIENCE AND CREATE LONG TERM SUSTAINABLE VALUE TO ALL”. Together, the group directly operates and manages more than 100 stores and shop-in-shops in Thailand and employs more than 600 people. With the TANACHIRA Support Center where the integration of high people capability who good at building brand and bringing high operational standard. Join us and become a part of TANACHIRA family!