Russell Patton

Russell Patton is an accomplished Email Solutions Architect and Email Campaign Manager at Tandem Theory since February 2022, with a background in email marketing and campaign management. Previously, Russell worked as a Journey Developer at Cisco (Randstad) and as a Sr. Email Marketing Systems Specialist at Titan Brands, where responsibilities included data flow management, targeted email journey creation, customer segmentation, and optimization of email marketing templates. Prior experience at Archer Malmo involved leading onboarding projects for clients migrating to Salesforce Marketing Cloud, developing multi-channel journeys, and creating custom landing pages. Russell's technical proficiency includes Ampscript, SQL, and creating documentation for employee and client training.