Mmg Ikbal Mebrouk Cmrp/Caip

Ikbal Mebrouk is an accomplished research professional with extensive experience in brand and consumer insights. Currently serving as the Manager of Research for Global Brand & Consumer Insights at Tangerine Bank since February 2019, Ikbal has successfully enhanced the bank’s ETF investment product and optimized its Masterbrand campaign. Previous roles include Manager/ Head of Research at the Ontario Real Estate Association, where a media strategy was optimized, resulting in significant brand awareness growth, and Brand and Marketing Research Consultant at CAA Club Group, supporting key marketing initiatives. Additional experience includes positions at Rogers Communications, Kantar Millward Brown, SocialKom, and Boston Car. Ikbal holds a Master's in Management from Cambridge College, a Postgraduate degree in Research Analyst from Georgian College, and a Bachelor's in English from Université Cadi Ayyad.