Carlos Falcato

Carlos Falcato has extensive experience in marketing and loyalty program management, currently serving as the Loyalty Program and Communication Manager at TAP Air Portugal since June 2014. In this role, Carlos oversees the strategy and design of the TAP Miles&Go loyalty program, working closely with various stakeholders to drive innovation and program developments. Previous positions at TAP include Marketing & Brand Manager, where Carlos led a team to align global brand strategies with business objectives, and Advertising & Social Media Manager, managing campaigns and defining communication strategies. Earlier career experience includes roles at Mundicenter, Samsung Electronics, and Philip Morris International, where Carlos honed skills in digital marketing, campaign management, and team collaboration. Carlos holds a Master's degree in Business Administration with a major in Marketing from CATÓLICA-LISBON and a Bachelor's degree in Business Administration from Iscte.