Cibelle Ribeiro

Cibelle Ribeiro currently serves as the Loyalty Communication and Digital Sales Manager at TAP Air Portugal, overseeing global communications for the TAP Miles&Go Program since March 2019. Previous experience includes the role of Customer Experience Manager at VR Beneficios, where Cibelle implemented innovative digital customer service solutions that significantly improved efficiency and reduced costs. A sabbatical in 2017 allowed for personal growth through travel and study across multiple countries. Earlier career positions include various managerial roles in customer retention and marketing analysis at Oi S.A and Telefônica Brasil, along with early experiences in customer service and cultural marketing. Cibelle holds an MBA in Business Management and a Bachelor's degree in Social Communication - Advertising.