Matthew Helfrich

Matthew Helfrich is an accomplished marketing professional with extensive experience in lifecycle and growth marketing across various sectors. Currently serving as the Senior Director of Growth Marketing at Tapcheck since August 2023, Matthew oversees demand generation and customer marketing teams to drive engagement and adoption of same-day pay benefits. Prior to this role, Matthew held the position of Director of Lifecycle Marketing at Flyhomes, leading customer acquisition and conversion strategies across multiple channels. Matthew's career includes significant tenures at Zillow, where substantial business growth was achieved in seller and agent experiences, as well as roles at Capital One, focusing on small business marketing strategies. Matthew holds a Bachelor of Arts in English Literature from Western Washington University and an Associate of Arts from Seattle Central College.