Gennadiy Plyatner

Gennadiy Plyatner is an experienced digital marketing professional with a strong background in user acquisition, digital strategy, and project management. Currently serving as Lead User Acquisition Manager at TapLab since November 2020, Gennadiy previously held similar roles at Wowmaking and PlayHall Inc., where expertise in launching digital campaigns and optimizing marketing strategies was developed. Gennadiy possesses proficiency in PPC and SEO, having managed advertising campaigns across various platforms and conducted comprehensive site optimization to improve performance and ROI. Educational qualifications include a Bachelor's degree in Information Technology from the Belarusian State University of Informatics and Radioelectronics and a Bachelor's degree in Computer Software and Multimedia Applications from МГПК. Additionally, Gennadiy has a background in graphic design and is certified in Google AdWords and Google Analytics.