TAPPIT
Tom Sloan is a seasoned marketing and sales consultant with extensive experience in founding and growing technology start-ups into profitable enterprises. Currently serving as a freelance marketing and sales consultant, Tom assists SMEs and digital agencies in enhancing their business strategies and management processes. Notable career highlights include founding TAPPIT, which evolved into a digital growth consultancy, and the establishment of WiredRed UK Ltd/Nefsis Corporation, a pioneer in SaaS-based web and video conferencing. Tom's background also includes various leadership roles in software development and marketing, highlighted by significant achievements such as securing a $75 million contract during tenure at Kontron UK Ltd. An entrepreneur at heart, Tom has a proven track record of successful exits and contributions to the technology sector.
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TAPPIT
We help companies and Brands create, implement and run effective digital marketing strategies. We're heavily involved in Marketing Automation and ecommerce Conversion Rate Optimisation.Rather than just concentrating on demand generation, we work with our clients to drive continuous and profitable growth. We think about the long-run not justthe next project.Tappit was initially formed to provide local retailers and merchants with a means of advertising with pin-point accuracy and helps them compete locally with national brands for consumer mind-share. If they want to promote a Daily Deal, that’s great too and the good news is – they get the full value, there’s no voucher vulture to pay commission to. The Tappit smartphone App provided hyperlocal advertising aimed at independents rather than chains and is FREE of charge to advertise and FREE of charge to use (revenue is generated from optional premium services and ad positions, i.e. it's Feemium).Tappit was a smartphone app and associated web services that provided up-to-the-minute updates about “what’s happening” depending upon where the user was. Not just special offers in retail, leisure and entertainment – but also art galleries, museums, local history, amateur sports, theatres, cultural events and special interest clubs . . . and so much more! It provided the App user with the ability to discover the best places to shop, eat out, and meet friends in their own town or city – and re-discover old favourites which they might have forgotten about. Tappit also enabled the App user to search any other UK town or city and quickly find out what was available.The Pilot . . . and the futureA number of great lessons were learned and the viability of the Tappit App proved inconclusive as an App aimed purely at independent retailers and merchants – for a number of reasons.However, loyalty Apps with the ability to be finely tuned to provide personalised content based on geolocation as well as a visitor’s previous purchases and current behaviour have definitely proved commercially successful.But. . .Technology has now moved on! There's no such thing as desktop or mobile it's now just users. Back in 2012 we were ahead of the game.The benefits of creating and managing both an iPhone and Android App have been largely replaced by the introduction of Google’s Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWAs). To that end, all of our current (and future) projects use PWA technology where there is a need for App-like features.