Taptap Digital
Blanca Esteban Zapatero is a seasoned professional with extensive experience in programmatic trading, data analysis, and business development. Currently serving as a Programmatic Trader & Data Analyst at TAPTAP Digital since July 2021, Blanca previously held roles as a Programmatic & Adops Specialist at WEMASS Media Audience Safe Solution and Business Development Manager at Antevenio, where responsibilities included publisher acquisition and commercial offer creation. Prior experience encompasses business development management in Spain and Latin America at DIGITEKA, focusing on client portfolio development and marketing strategies. Blanca began a career in quality control within the wine sector at the Consejo Regulador de la Denominación de Origen Ribera del Duero, complemented by research at the Universidad de Salamanca on elder abuse. Educational qualifications include a Master's in Marketing Management from Universidad Autónoma de Madrid and a Bachelor's in Sociology from Universidad de Salamanca.
This person is not in any teams
Taptap Digital
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies. Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile. Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa. To learn more, visit www.taptapdigital.com