Taptap Digital
Nigel Clarkson is the Global Chief Revenue Officer at Taptap Digital, a role held since November 2023, where Nigel focuses on predictive modeling of customer behavior for effective ad planning and measurement. Concurrently, Clarkson serves as a Business Advisor for the DPAA, contributing to the advancement of Digital Out-of-Home (DOOH) marketing. Previously, Clarkson held the position of Global Chief Revenue Officer at Hivestack from September 2020 to November 2023, driving the growth of programmatic OOH advertising. Clarkson's career includes significant roles such as Chief Revenue Officer at Exterion Media UK, Director of Commercial - Outdoor at Global, and Country Manager for the UK at Oath. Clarkson's experience also encompasses leadership positions at Yahoo! Inc. and roles at Weve, LivingSocial, and NABS as a Trustee. Clarkson holds a degree in Economic and Social History from the University of York, following education at the Duke of York's Royal Military School.
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Taptap Digital
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies. Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile. Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa. To learn more, visit www.taptapdigital.com