Abdelwahab Badia

Head of digital & growth at Taptap Send

Abdelwahab B. has a diverse work experience. Currently, in 2021, they are working as the Head of Digital & Growth at Taptap Send, where they are responsible for launching a mobile application, conducting client studies, developing strategies, negotiating partnerships, and acquiring new customers in multiple countries. From 2018 to 2020, Abdelwahab was a Digital Marketing Manager at Bosch & Siemens Home Appliance Group, where they designed and implemented digital strategies, monitored progress, oversaw digital projects, analyzed marketing metrics, and trained teams on digital technologies. Prior to that, from 2015 to 2017, they worked as a Social Media Manager at Red Touch Media™, where they planned and executed digital marketing campaigns and maintained social media presence. Before that, from 2013 to 2015, Abdelwahab was a Senior Traffic Manager and Traffic Manager at ADWEB-CONSEIL, where they managed traffic and optimization projects. In 2012, they founded Digital Mentorship Community DMC, a platform connecting talented individuals with mentors in the digital ecosystem. Additionally, they worked as a Senior Webmaster, developing SEO strategies, coordinating marketing activities, managing optimization projects, and reporting on performance.

Abdelwahab B. has a diverse education history. In 2009-2010, they obtained their Baccalauréat in Science de l'ingénierie from Lycée Victor Hugo. From 2010 to 2012, they attended Institut Universitaire de Technologie (IUT) and earned a Diploma in Computer Science, specializing in programmation informatique, applications spécifiques. Moving forward, Abdelwahab pursued higher education at TBS Education. Abdelwahab completed their Bachelor's degree in Marketing and Management from 2012 to 2013. Following this, they pursued their Master of Science (MS) degree in Digital Marketing and E-Commerce from 2013 to 2014.

In addition to their formal education, Abdelwahab has acquired various certifications. In 2013, they obtained the Certified e-Business Professional (CEP) certification from Mastercard Foundation. In 2015, they received the Doubleclick Campaign Manager certification from Double Click Digital Studio. In 2016, they acquired the Facebook Blueprint certification from Facebook. In 2017, they gained the Double Click Bid Manager certification from Google. Moving on, Abdelwahab obtained several certifications in 2020, including the introduction to IoT (Internet of things) certification from Cisco Networking Academy, Certificate of Sell InRead Social from Teads, Google Ateliers Numériques from Google, Certificate of TAM Campaign Creator from Teads, and Certificate of Teads Fundamentals also from Teads. Lastly, Abdelwahab obtained language certifications, including IELTS from British Council in 2019 and TEF from CCI France in 2019.

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