Amanda Howald is an accomplished strategist with expertise in responsible design and customer loyalty marketing. Currently serving as a Senior Strategist for Responsible Design at Target, Amanda drives environmental and social sustainability strategies within the company's Owned Brand product development. Previously, Amanda held positions at Zappos Family of Companies, where responsibilities included shaping the customer loyalty strategy and managing content and database marketing. Amanda co-founded Goods for Good, focusing on sustainable brand sourcing and digital marketing. Additional experience includes positions at XRC Labs, Macy's, and internships at notable companies such as Elizabeth Arden and Rent The Runway. Amanda holds a Master of Science in Strategic Design and Management from Parsons School of Design and a dual Bachelor's degree in Apparel Merchandising and French from Indiana University Bloomington.
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