Ashley Chiu

Ashley Chiu is an experienced user experience researcher with a diverse background in various sectors, including healthcare, retail, and technology. Chiu's career includes roles such as User Experience Researcher at GfK and Lead UX Researcher at Zebra Technologies, where responsibilities involved conducting ongoing needs assessments and usability testing. At McDonald's, Chiu led the UX research practice for the Global Product Team, while recent roles include Director at Bold Insight and Lead Product Researcher at Target. Additionally, Chiu holds multiple degrees from the University of Rochester, including a B.A. in Linguistics, a B.S. in Cognitive Science, and an M.S. in Human Development, complemented by a certificate in Program Evaluation.