Natalie Rohrer

Natalie Rohrer is an accomplished content designer with extensive experience in leading content strategies across multiple industries. Currently serving as Lead Content Designer for Loyalty at Target, Natalie oversees content design for Target Circle 360 and Same Day Delivery. Previously, at HubSpot, Natalie held various roles including Content Design Manager, where leadership resulted in a 100% NPS manager score, and led significant projects like HubSpot Payments, which substantially increased the company's market cap. Other notable positions include Content Strategist at Wayfair, where end-to-end strategies were defined for innovative features, and UX Writer at TripAdvisor, contributing to notable growth in app user engagement. Natalie holds a Bachelor's Degree in Communication Studies from the University of North Carolina at Chapel Hill and has a background in Comparative Literature from Istituto Lorenzo de' Medici.