Javid A.

Javid A. has over 10 years of experience in the analytics and CRM field. Javid is currently working as the VP of Analytics & Strategy at Targetbase, starting in December 2018. Prior to this, they worked at EY as the Digital, CRM, Cross-Channel & Advanced Analytics consulting lead (East Coast) from January 2017 to December 2018. At EY, Javid's responsibilities included overseeing client engagements, business development, and thought leadership in various industries such as retail, telecoms, pharma/life sciences, insurance, financial services, and media/entertainment.

Before joining EY, Javid worked as a guest lecturer at Pace University from October 2016 to December 2018, and as the Head of Analytics & CRM at Publicis from January 2016 to January 2017. Javid also held positions as the Head of Data, Analytics & CRM at Condé Nast E-Commerce / Style.com from January 2015 to February 2016, as well as the Chief Analytics Officer at Ackerman McQueen from June 2012 to February 2015. At Ackerman McQueen, Javid established the analytics and CRM function, overseeing a team that provided strategic roadmaps, measurement frameworks, dashboarding, campaign/media optimization, and social media/app tracking to clients.

Javid began their career at Saatchi & Saatchi Wellness in March 2010, where they served as the SVP Director of Analytics & CRM Operations. In this role, they focused on delivering cross-channel analyses, measurement strategy, dashboards, ROI analyses, media mix modeling, and social media measurement for pharmaceutical and CPG clients.

Overall, Javid A.'s work experience showcases their expertise in analytics, CRM, strategy, and digital transformation across various industries.

Javid A. has obtained a BSc (hons) degree in Computer Science from the University of London. Additionally, they have pursued an MBA from the London Business School with a focus on Strategy, Marketing, Analytics, Statistics, and Brand Management.