John Pehrson

John Pehrson has extensive work experience in various industries and roles. John started their career at Procter & Gamble as a Territory Manager, where they managed sales activity for multiple accounts. After that, they joined Whittle Communications as a Manager of Marketing Research, leading the marketing research analysis for a nationwide test of an interactive television network. Currently, they are serving as the Senior Vice President of Strategy & Analytics at Targetbase, with a focus on direct marketing strategy development and customer-level analytics in industries such as automotive, retail, consumer packaged goods, and entertainment.

John Pehrson began their education in 1989 at The University of Georgia, where they pursued a Master of Arts degree in Advertising. John successfully completed this program in 1990. Following this, they enrolled in the University of Georgia - Terry College of Business in 1990, focusing on Marketing Research. John completed their Master of Marketing Research degree at this institution in 1991.