Lee B. Cothran

Lee B. Cothran is an experienced professional with a diverse background in sales and strategic roles across multiple industries. Currently serving as Head of GTM at Tarsal since July 2024, Cothran previously held the position of Enterprise Account Executive at Fingerprint, where focus was on enhancing acceptance rates and checkout processes. Additional experience includes serving as Strategic Advisor at Momentum.io and helping clients at Honeycomb.io improve service delivery through maturing SRE practices. Cothran has also been instrumental in driving significant operational improvements at various organizations, including a large retail chain and major transportation providers. Early career roles included significant sales positions at ACTIVE Network, LLC, Splunk, and the Dallas Stars, complemented by a Bachelor of Science in Business Administration and Economics from Oklahoma State University.