Tarte Cosmetics
Erica Sieni has a Bachelor's Degree in Marketing & Public Relations from Quinnipiac University. Erica has worked in various roles in the marketing and brand management field, starting as an Integrated Marketing Intern at People Magazine. Erica then worked at L'Oréal as a Marketing Coordinator for Redken before moving on to Kaplow Communications as an Account Executive in Beauty & Fashion Public Relations. Erica then held multiple positions at Revlon Inc., including Associate Manager, Customer Marketing, before transitioning to Tarte Cosmetics as the Senior Director of Brand Marketing, now holding the position of Vice President of Brand Marketing.
Tarte Cosmetics
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It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine.