Kenya Barajas

Kenya Barajas is a seasoned professional in e-commerce and merchandising with extensive experience in the retail industry. Currently serving as the Senior E-Commerce Manager at Tarte Cosmetics since March 2021, Kenya Barajas utilizes Google Analytics to guide the development of new site experiences and coordinate marketing efforts across various teams. Prior roles include Ecommerce Manager at Tarte Cosmetics, where Kenya Barajas successfully managed product launch calendars and increased average order value significantly. Experience also includes Site Merchant at Banana Republic, and various positions at Gap Inc., where Kenya Barajas excelled in analyzing website performance and driving strategic initiatives that led to substantial growth in key performance indicators. Kenya Barajas holds a Bachelor of Applied Science in Fashion Marketing & Management from The Art Institutes, obtained in 2014.