Tarte Cosmetics
Maxwell Hoffman is an accomplished professional in international strategy, planning, and merchandising, currently serving as the Executive Director of International Strategy & Planning at Tarte Cosmetics since August 2016. Previously held various roles at ANN INC., where significant contributions included developing omnichannel sales strategies and enhancing inventory management processes. Maxwell's early career includes experience in merchandising at Gap Inc. and financial advisory roles at Ameriprise Financial Services and Merrill Lynch. Educational qualifications comprise a BAS in Business Economics from SUNY Oneonta, along with an Associate of Arts in Fashion Merchandising Management from the Fashion Institute of Technology, and studies at Boğaziçi University.
Tarte Cosmetics
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It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine.