Yair Ben David currently serves as the Head of Sales at TARYA, the largest social loan platform in Israel, since 2017. In this role, Yair contributes to the company’s mission of revolutionizing the financial sector by offering alternative investments and credit solutions for individuals and small businesses. Additionally, Yair has been the CEO of Kedma Finance since January 2011 and previously held the position of National Sales Director at Harel Insurance & Finance from 2008 to 2010. Yair holds a Master of Business Administration (MBA) in Business Administration and Management from Bar-Ilan University and a Bachelor's degree in Economics and Business Management from Ariel University.