Rebecca Rodriguez

Rebecca Rodriguez is a seasoned programming executive with extensive experience in the television industry. Currently serving as Senior Director of Programming at Tastemade since January 2020, Rodriguez previously held roles at Discovery Communications from January 2017 to January 2020, including Director of Programming, where responsibilities included implementing strategic programming initiatives and developing major stunt events. Prior experience at The Walt Disney Company spanned nearly a decade in various capacities, culminating in the role of Senior Manager, Content Strategy for Disney Channel, where impactful content strategies were created for series launches and competitive analyses were conducted to maintain dominance in children's programming. Rodriguez's educational background includes an MBA in Finance from Pepperdine Graziadio Business School and dual Bachelor of Arts degrees in Film/Cinema/Video Studies and Business Economics from UC Santa Barbara.