Alexandra Naintre

Marketing Director Interim at tastytrade

Alexandra Naintre has a diverse work experience spanning various roles and industries.

From 1995 to 2001, they worked as an Account Executive at Saatchi & Saatchi, followed by roles as a Senior Account Executive and an Account Supervisor at McCann Erickson from 1999 to 2001 and 2002 to 2005, respectively.

In 2006, they joined Carlson Wagonlit Travel as a Global Strategic Brand Manager, and later became the Global Director of Brand Marketing Communications & Events, where they led brand strategy initiatives and managed agency relationships until 2017.

From 2018 to 2019, they worked at IG as the Head of Marketing for France, overseeing marketing activities, media planning, advertising development, and new product launches. Following that, they took on the role of PR & Earned Media Project Lead before transitioning to Marketing Director at Nexway from 2020 to 2021.

In 2021, Alexandra joined IG again, this time as the Head of Marketing, responsible for marketing and communications strategy in France, Germany, and the Netherlands. Alexandra'srole involved advertising, PR, digital marketing, events, and team engagement.

In 2022, they became the Interim Marketing Director at tastytrade, where they developed a full-funnel marketing strategy and managed campaign execution for the online retail brokerage arm of the company in the US market. Alongside their professional roles, Alexandra also owned and operated a consulting business, Alexandra Naintre Consulting, as a Brand Strategist from 2020 to 2022.

Alexandra Naintre has a Bachelor of Arts (BA) degree in English from UC Santa Barbara. Additionally, they have obtained certifications in Growth Hacking Foundations and Influencer Marketing Foundations from LinkedIn in January 2020.

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Timeline

  • Marketing Director Interim

    November, 2022 - present

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