Boris Joseph is an experienced marketing and growth leader with a diverse professional background. Currently serving as Associate Director - Growth at Tata Digital since January 2024, Boris previously held key positions such as Consumer Marketing Lead at Nium and Brand Strategist at ByteDance. Other notable roles include Category Marketing Manager at Flipkart, where influential campaigns significantly boosted brand awareness, and Manager of High Value Products at Uber, focusing on growth strategies and operational quality. Boris's early career included positions at Wipro Limited and Cognizant, where analytics and project management were central to responsibilities. Boris holds a Master’s degree in Business Administration and Management from MICA and a Bachelor's degree in Computer Science from Rajagiri School of Engineering and Technology.